FreshService Headquarters
Renewal Open

DirectionDesignPR

2022.8.27

The flagship shop projects the industrial mood of FreshService’s products, crafting a distinct world view. FreshService originally started as a mobile concept store operating under the theme of a 'fictional delivery company,' offering a variety of goods related to “clothing, food, and shelter” that appear unexpectedly. This flagship shop serves as a conceptual “warehouse and office.”

The space creates an ambiance that feels as though customers are selecting products directly from a backroom. By dividing the area with a fence, we enable the coexistence of original items and vintage goods from different categories. The fence is designed in a grid pattern to avoid a sense of confinement, while the use of yellow—often seen in the brand’s products—adds an accent to the otherwise sterile environment.

The fence, resembling wire mesh, is actually made of plastic. It is a custom piece, carefully designed with every aspect of the mesh size meticulously calculated. The display shelves utilize Italian metal system racks commonly found in store backrooms, ensuring that all stock is neatly arranged.

Aside from the central fence, everything in the space is movable, providing a high degree of functionality that allows for various arrangements tailored to different events.